Centre for Health Initiatives (CHI)

Ross Gordon

Ross GordonPosition:
  • Research Fellow
  • PhD in Marketing (Social Marketing) [pdf 5.35mb], University of Stirling
  • MSc in Public Policy, University of Strathclyde
  • BA (Honours) in Politics & History, University of Strathclyde
Research Group:

Ross is a Research Fellow at the Centre for Health Initiatives, having joined in 2010. Previously he worked at The Institute for Social Marketing at The Open University (ISM-Open) and prior to that the ISM at the University of Stirling. His expertise lies in marketing principles, marketing communications, social marketing, and critical marketing teaching and research. He has extensive experience managing and conducting research using mixed methodologies, on a range of topics, and with various groups including disadvantaged, and young people. His main research interests include ethical consumption, social marketing theory and practice, upstream social marketing and policy, the impact of commercial marketing on society, sustainable marketing, and critical marketing. Ross is also a specialist on the topic of alcohol marketing. He has published over 40 academic journals, book chapters and conference papers, and delivered numerous client reports and invited speaking engagements. Ross is a keen player and follower of sports including football, tennis and skiing, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

Research Projects:

List of Ross’s research project experience [pdf 48kb]

Research Interests:
  • Social Marketing Theory and Practice
  • Design, Delivery, Evaluation and Effectiveness Of Social Marketing Interventions
  • Critical Social Marketing
  • Alcohol Marketing
  • Gambling Marketing
  • Upstream Social Marketing, Policy and Regulation
  • Sustainable Marketing
  • Marketing, Business Ethics and CSR
  • Critical Marketing
  • Ethical Consumption
  • European Marketing Academy
  • British Academy of Management
  • Scientific Committee of the International Association of Public and Non Profit Marketing
  • Australian Association of Social Marketing

Email:       rgordon@uow.edu.au
Phone:     +61 2 4298 1946
Office:      Innovation Campus, ITAMS Building 233
Website:  http://www.uow.edu.au





Last reviewed: 16 October, 2017